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Google is Going to Introduce In-build Ad Blocking Feature In Chrome Browser


Google has made it through everything. And thus it stands here know as best search and advertising company. Thus to make it even more efficient and better to use it stated that in early 2018 it will block all the "unacceptable" ads on the web pages. 


You may be wondering what's an "unacceptable" ad and how come Google will block these ads if it gets so much profit from it? Here's the answer to all your questions. Google has lately joined 'Coalition for Better Ads' which is responsible for providing guidelines for what is considered as acceptable or unacceptable ad. 



Unacceptable ads include pop-up windows or tabs, ads that auto-play video or sound, and ads that can take up an entire browser window until the user manually closes it.

Doesn't matter that the users dislike the advertisement it still is primary source of revenue for companies. Hence stepping in the 'ad blocking game' does make some sense by Google as they can now look upon and regulate what kind of ads we see.


This feature is likely to be in run from early 2018 but we will surely be updated to news related to it. 

Written By
Vidushi Srivastav
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